Marketing • FoodVillage

How Facebook Pixel Helps Restaurants Succeed Online

As a restaurateur, engaging with potential and current customers on Facebook is essential to your success. Did you know Facebook Pixel helps restaurants? You can use Facebook pixel to measure how well your ads are working and make sure you’re targeting the right people. Pixel is a code snippet that you add to your website. When someone visits your website, pixel fires and sends information about the visit back to Facebook. This helps us show you relevant ads for people who have visited your website. For example, if you’ve installed the pixel on your website and someone visits it after. What is Facebook Pixel? Facebook Pixel is an analytics tool that lets you measure the effectiveness of your Facebook ads. When someone visits your website after clicking on one of your Facebook ads, Facebook Pixel helps you understand what happened. For example, did that person buy something from your website? Pixel also helps you find people who have visited your website before and show them an ad for something they may have missed on their first visit. This way, you can reach more people who are actually interested in your brand or your type of food. This means you can target customers who have also shown interest in other brands that serve similar food as you do. How is Facebook Pixel Useful For Ecommerce Stores? For ecommerce websites, the Facebook pixel can be particularly useful in a number of ways: 1. Retargeting The pixel can track which products or pages people visit on your website, and then show them targeted ads as they browse Facebook. This can help bring people back to your site and encourage them to make a purchase. 2. Audience Building The pixel can help you build custom audiences based on the actions people take on your website. For example, you could create an audience of people who have visited a specific product page but have not made a purchase. You can then show them targeted ads to encourage them to complete the purchase. 3. Conversion Tracking The pixel can help you track conversions, or the actions people take on your website that you consider to be valuable (such as making a purchase or filling out a form). This can help you understand which marketing efforts are most effective at driving conversions. Facebook pixel can be a valuable tool for ecommerce websites as it can help you better understand your customers, improve your marketing efforts, and track the success of your campaigns. Unlike many other food ordering platforms, FoodVillage makes a provision for Facebook Pixel to be embedded into your restaurant web store. Contact us to find out more or to start a store within a day.

29 April 2022 No Comments

Customisable Discount Coupon Features That Drive Sales

FoodVillage is the perfect platform to not only drive sales and increase revenue with discount coupons but they can also be customized to fit the requirements of your restaurant business. In this article, you will learn the top discount coupon features that will help you acquire new customers and increase sales from existing customers. 1. Free Delivery Threshold One of the best ways to drive sales is to offer free delivery. With the commissions saved with FoodVillage, you will have sufficient margins to drive such an offer. Besides, as a restauranteur, you are the one that determines how much a customer spends before a customer receives that reward. FoodVillage allows restauranteurs to set the delivery range of every single outlet at any time to control the cost implications of the free delivery offer. 2. Members-Only Discounts Coupons Give reason for your customers to keep coming back and turn regular customers into loyal ones with a members-only discount. Set your discounts to only work for customers that log in during the purchase. 3. Open or Time-Bound Discounts Coupons Set discount codes to start and end at a given date and time. You can do so in advance, which helps for example, if a promo starts at midnight. If a discount code is set without date parameters, then the discount will be effective until it is deactivated. 4. Discount Codes By Percentage or Value FoodVillage provides the option to set discounts by percentage or a fixed price. Store managers can set this in combination with other parameters such as minimum spend, or designation to a dish or order type. 5. Order Type Discounts Coupons Designate discounts to a single or multiple order types, such as pickups, deliveries or dine-ins. Get even more granular by setting it to now orders, order later or both. This discount type can be used to promote a certain order type to encourage more now deliveries for example. 6. Payment Methods Discounts Coupons If you have multiple payment options, you can choose to provide discounts to a certain payment type you prefer. Restauranteurs can encourage customers to pay by cash by giving dine-in customers a special discount for paying in cash or via QR. 7. Setting Limitations To Discounts Coupons If you wish to drive sales with discounts but desire to control the number of redemptions per person to one, simply turn on the Single Redemption option. Allowing only logged-in customers adds another layer of limitation to prevent abuse of a particular discount code. The advantage of driving a members-only discount promotion encourages customers to provide their data such as their name, email, mobile and delivery address. 8. Auto-Triggered Coupon-Free Discounts Coupons Entering discount coupons can be a hassle sometimes, from typing difficult coupon codes to not recalling the discount code. With FoodVillage discount codes, you can switch on the option to automatically trigger discount codes depending on the customer behaviour you wish to receive. Here are some customer shopping behaviours you can reward with this feature to trigger discounts: The FoodVillage food and beverage ordering platform empowers restaurant owners to run their sales and marketing promotions with a wide range of discount coupon features. This in turn presents a wide option to customise discount promotions the way restauranteurs want it and when they want it. Contact us to find out more or to start an account today. Image credits: Photo by Thirdman from Pexels

10 August 2021 No Comments

Why Customer Data Is So Important To Growing A Restaurant Business

Any restaurant business will tell you that customer data is important. But exactly why is it so important? Well, to start, customer data can give you a snapshot of who your customers are – their addresses, contact information, spending habits, etc. Armed with this information, you can create targeted marketing campaigns specifically geared toward these customers. Accurately tracking customer data is a powerful tool for growing a restaurant business. By leveraging on customer data, restaurateurs can provide a premium dining experience to patrons. The Data Types That Are Collected The FoodVillage food ordering platform collects critical data about your business besides a customer’s name, mobile and email address. Some of which include: How This Data Can Help You With Your Business You are only limited to your imagination when it comes to marketing with the customer profile you have gained. Restaurants can use customer data to create targeted marketing campaigns. Here are some ideas you could adopt: 1. Know when a customer is due for another visit Knowing when your customer last visited or purchased, for example, will enable you to know when a customer is due for another visit or purchase. 2. Reward high and frequent spenders Send an exclusive in-store invitation to your high spenders or most frequent customers. This will not only make them feel special and noticed, it gives you another opportunity to bring them into the store to dine with you again. And since you know that they tend to spend more, you can provide high-value exclusive deals for them. 3. Identify promotion hunters There are some customers who have a high tendency to fall for discounts and promotions. Knowing who they are will ensure that you are able to target them specifically resulting in high conversion rates. 4. Provide a personalised brand experience If a restaurant knows that a customer likes spicy food, they can send them a coupon for their next visit that includes a discount on their favourite spicy dish. Studies have found that 63% of consumers look for a personalised experience when dealing with a brand. This may come in the form of knowing their food preferences and simply greeting them by name. You Have Exclusive Ownership Of Your Customer Data At FoodVillage your customer data belongs to your business. We believe this data is confidential and we do not farm this data nor do we analyse it. Restaurants can use customer data to improve their marketing and advertising efforts, as well as to make better decisions about their menu and pricing. By signing up as a merchant, you can grow and gain access to your own customer data. This data can help you make more informed decisions about your restaurant and how to best serve your customers.

6 December 2020 No Comments

Articles

How Facebook Pixel Helps Restaurants Succeed Online

Customisable Discount Coupon Features That Drive Sales

Why Customer Data Is So Important To Growing A Restaurant Business