Most online food ordering platforms rely on small and eye-squinting images that don’t do justice to the food being sold. This lack of engaging visuals is a major reason why visitors often leave those sites without making a purchase. If you’re not able to visually captivate visitors in a few seconds, you have lost them and the ROI on your ad spend.
At FoodVillage, we understand the importance of stunning food photography in converting visitors into customers. That’s why we offer an option to display your food photos in a large format that will truly engage your visitors and make them want to buy. In fact, studies have shown that captivating visuals are a critical component in optimising online sales conversions.
So whatever digital device a customer uses, you can be assured that they will be presented with a large image format that truly represents the best possible culinary visual experience that can trigger the response you’d like from your customers. Even if they are not ready to buy, you have already left a lasting impression that would cause them to share that experience or bookmark it so that they can make the purchase another time.
Here are several advantages to using large images in restaurant digital menus:
1. Improved Visual Appeal
Large images can make a restaurant’s digital menu more visually appealing and attractive to customers. When customers are deciding what to order, they often rely on visual cues to help them make their decision. Large, high-quality images of menu items can help customers visualize what they will be eating and may encourage them to try something new.
2. Easier To See
By using large images, restaurants can make it easier for customers to see the details of their menu items and make informed decisions about what to order. Large images can be easier for customers with visual impairments or for those using small screens on their phones.
3. Enhanced Marketing
Large images can be used as a marketing tool to showcase a restaurant’s most popular or unique menu items. By highlighting these items with large, eye-catching images, restaurants can draw attention to them and encourage customers to try them.
4. Improved Customer Experience
Using large images in a digital menu can improve the overall customer experience by making it easier for customers to browse and order from the menu. When customers have a positive experience with a restaurant’s digital menu, they are more likely to return and recommend the restaurant to others.
5. Increased efficiency
Large images can also help to increase efficiency in the ordering process. By using images to clearly display menu items and prices, restaurants can reduce the time it takes for customers to make their selections and place their orders. This can help to reduce wait times and improve the overall efficiency of the restaurant.
Here is another example of a client who is capitalising on powerful imagery to convert visitors into paying customers:
Contact us today and let us show you how you can get started selling online as quickly as a day. We’ll even provide a free consultation to discuss the best way to showcase your food photos on your web store using our platform.