How Using Large Photos Can Optimise Restaurant Sales Conversions!

June 7, 2022

Most online food ordering platforms rely on small and eye-squinting images that don’t do justice to the food being sold. This lack of engaging visuals is a significant reason why visitors often leave those sites without making a purchase, ultimately impacting restaurant sales conversions. If you cannot visually captivate visitors in a few seconds, you have lost them and the ROI on your ad spend.

At FoodVillage, we understand the importance of stunning food photography in converting visitors into customers. That’s why we offer an option to display your food photos in a large format that will truly engage your visitors and make them want to buy. In fact, studies have shown that captivating visuals are a critical component in optimising online sales conversions.

A screenshot of one of our client’s online stores, Ombak Kitchen. Click on the image to view more.

So whatever digital device a customer uses, you can be assured that they will be presented with a large image format that truly represents the best possible culinary visual experience that can trigger the response you’d like from your customers. Even if they are not ready to buy, you have already left a lasting impression that would cause them to share that experience or bookmark it so that they can make the purchase another time.

Here are several advantages to using large images in restaurant digital menus:

1. Improved Visual Appeal

Large images can make a restaurant’s digital menu more visually appealing and attractive to customers. When customers are deciding what to order, they often rely on visual cues to help them make their decision. Large, high-quality images of menu items can help customers visualize what they will be eating and may encourage them to try something new.

2. Easier To See

By using large images, restaurants can make it easier for customers to see the details of their menu items and make informed decisions about what to order. Large images can be easier for customers with visual impairments or for those using small screens on their phones.

3. Enhanced Marketing

Large images can be used as a marketing tool to showcase a restaurant’s most popular or unique menu items. By highlighting these items with large, eye-catching images, restaurants can draw attention to them and encourage customers to try them.

4. Improved Customer Experience

Using large images in a digital menu can improve the overall customer experience by making it easier for customers to browse and order from the menu. When customers have a positive experience with a restaurant’s digital menu, they are more likely to return and recommend the restaurant to others.

5. Increased efficiency

Large images can also help to increase efficiency in the ordering process. By using images to clearly display menu items and prices, restaurants can reduce the time it takes for customers to make their selections and place their orders. This can help to reduce wait times and improve the overall efficiency of the restaurant.

Here is another example of a client who is capitalising on powerful imagery to convert visitors into paying customers:

Contact us today and let us show you how you can get started selling online as quickly as a day. We’ll even provide a free consultation to discuss the best way to showcase your food photos on your web store using our platform.

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QR Menus: How Restaurants Can Benefit

In recent years, QR (Quick Response) codes have become increasingly popular as a way for businesses to offer digital menus to their customers. Restaurant QR menus offer a number of advantages, including the ability to reduce contact between staff and customers, improve the ordering process, and offer a more personalized experience for diners. QR Menus Creates A Safer Ordering Experience One of the primary advantages of using QR menus is the ability to reduce contact between staff and customers. In the wake of the COVID-19 pandemic, many restaurants have implemented measures to reduce the risk of transmission, including the use of disposable menus or requiring customers to order at the counter. By offering a QR menu, restaurants can allow customers to browse and order from their own devices, reducing the need for staff to handle menus and reducing the risk of transmission. QR Menus Improves The Ordering Process Another advantage of QR menus is the ability to improve the ordering process. With a traditional menu, customers may have to wait for a server to take their order or may struggle to get the attention of staff if they have questions about the menu. With a QR menu, customers can easily browse and order at their own pace, without the need for staff assistance. This can help to reduce wait times and improve the overall dining experience for customers. QR Menus Offers A More Personalized Experience QR menus also offer the opportunity for restaurants to offer a more personalized experience for their customers. By using a QR menu, restaurants can easily update their menu items and prices in real-time, allowing them to offer promotions or specials to customers as they dine. Additionally, QR menus can be personalized to include information about allergens or dietary restrictions, making it easier for customers with specific needs to find menu items that are suitable for them. Overall, QR menus offer a number of advantages for restaurants, including the ability to reduce contact between staff and customers, improve the ordering process, and offer a more personalized experience for diners. As more and more customers become accustomed to using QR codes to access information and make purchases, it is likely that the use of QR menus will continue to grow in popularity. So, it is a good idea for restaurants to consider implementing QR menus as part of their operations.

FoodVillage's Free Item Promotion Feature

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Drive Sales With FoodVillage’s Free Item Promotion

FoodVillage has launched a new free item promotion feature that can boost the sales of your food and beverage business by rewarding customers who spend more or purchase a certain item. In the second part of this article, you will learn practical ways you can leverage on this promotion feature to derive the actions you would like from your customers when they shop from your store. 1. Determine What Are The Giveaways Start by determining what your giveaways are. You can either select one or more items. For example, you can present 4 free items and the customer can select 2 out of the 4 as seen in the image below. 2. Set The Conditions For The Free Item Promotion Here are the preset conditions where the free item promotion can be triggered: Based upon a specific item purchased Based upon a determined number of items purchased from the store or from a specific menu Based upon the total value purchased from the store or from a specific menu 3. Turn The Promotion To Trigger Automatically Or Manually The free item promotion can be triggered or activated manually with a coupon code or automatically when the customer has met the requirements of the offer. 4. Setting Promotion Limitations The free item promotion can be limited by the following parameters: Order types: Any combination of the following – pickups, deliveries or dine-in. Payment methods Order Times: Now Orders or Later Orders Single redemption per customer: This allows a customer to only redeem only once. If a customer is not logged in, it resets if their browser cookies are cleared Logged in customers only Available dates Available times Ideas On How To Drive Sales With Free Item Promotions Rewarding customers with free items when they spend more or buy a certain promotional item can be very powerful. The promotion is really limited to your imagination, so here are options to get you going. 1. Drive Sales During Low Traffic Times During The Day Reward customers with a free drink when they order a meal between lunch and dinner. 2. Drive Sales For A Festival Season Ahead Of Time For example, reward customers who order ahead of time for Christmas by giving free items for orders made for higher ticket items such as Roast Lamb. For that specific Christmas menu, set the lead time to 14 days. Promotions such as this allow you time to plan and buy ahead to deliver on those orders. This will also remove the risk of buying stock before receiving any paid orders. 3. Receive Customer Data With A Member’s Only Promotion Drive up your memberships with a members-only promotion. 4. Push Sales For A New Launch Drive attention to a new launch such as: A new menu or dish A new outlet A new order type A new payment type Don’t miss out on this amazing opportunity to boost your food and beverage business sales with FoodVillage’s powerful and versatile free item promotion feature. Contact us or chat with us today to learn more about this feature or to sign up for your own branded online food ordering system.

Need Your Own Branded Ordering System?

Tired of the high commissions charged per sale on 3rd party ordering systems?

Our commission-free platform provides a seamless and efficient ordering experience for your customers, with options for pickups, deliveries, dine-in and reservations.

Here is a glimpse how you can benefit:

Valuable customer data and insights.
Advanced analytics tools will help you identify trends, measure performance, and make informed decisions.
Automate delivery arrangements.
Receive orders 24/7.
No additional staff to handle phone or WhatsApp orders.

Fill out our contact form or WhatsApp us now and let’s start a conversation. Experience the ease, convenience, and revenue-boosting potential of our F&B ordering system today!